There are mixed reviews about whether online marketing is important when looking to expand business, therefore we at The Online Marketing Co. made it our mission to get to the bottom of it. Through extensive research, our team have been able to develop these three interesting facts:

1) 88% of the general population said that they use the internet as their first choice when searching for a product of service.

That’s right, gone are the days that we troll through the paper or walk the high street when looking for the things we need, and why would we? As a generation, we have become used to having all the information at our finger tips. It has become the norm to search for products and services whilst sitting on the couch using a mobile or laptop.

Sure, there are people say that this is the lazy approach, but is it lazy or is it smart? We all know that current climates have put a stop to spending sprees and we are having to be more and more careful with our money. Therefore, we could go to the high street when looking for a service, but chances are we will be able to shop for a better deal online. The Internet is seen as a massive tool, therefore not having your business online would be madness!

2) 50% of children have started using the Internet by the age of 10

This just goes to show the generation change! Children are brought up knowing they can access all kinds of information on the Internet, they wouldn’t even think about reading a paper or looking through the phone book. If this is the generation we are living in now, imagine how things will be in years to come!

So, does your business market to the younger generation? If so, online marketing should definitely not be overlooked!

3) From 1994 to 2014, the number of live websites had increased by 365,230.1%

When we look at the figures, in 1994 there was 2,738 live websites in the world. September 2014, the number of websites hit the 1 billion mark!

This is a massive increase of information available online, why? Well because there is more and more demand for online information. OK, we have to accept that we are not going to be the first business to offer our services, but lets be up there with the best. Lets put the competition on their toes and win the clients over. You have to be in it to win it, so don’t miss the wave, get yourself online and do it right!


When looking at the information that we have just established, I think we are able to reach a clear conclusion. Yes, online marketing is very important. So, what does online marketing involve? A whole range of services such as:

Website Design – Giving your business an online presence.
Search Engine Optimisation (SEO) – Techniques to get your website above your competitors on the search engines.
Pay Per Click Advertising (PPC) – Online paid advertisements.
Social Media Management – Generating traffic to your website using social media.
Email Marketing – Targeting or re-targeting potential customers using professionally structured emails.

Should you want any more information about online marketing and how to go about it, get in touch today! We don’t bite.

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