Are you starting a business and looking for professional logo design? Perhaps you already have a logo, but you think the design could be improved?
First of all, lets look into the importance of a logo. No matter what industry you are in, there’s a 99% chance you will have some sort of competition. There is nothing wrong with this at all, competition can be healthy as it prevents us from becoming complacent and taking the ‘just leave it, it doesn’t matter approach’. So, what should you achieve to stay above your competition?
- You need to have a good or neutral reputation to the customer
- You need to offer good value for money (the cheapest isn’t always best!)
- You need to offer good customer service when liaising with customers
- Most importantly, you need to be first on your customers’ mind when they are looking for your products or services
As human beings, we naturally store images in our mind, and when we want / need something, we will refer to our memory and recall these images. See your logo as you business’ image. Think about a can of Coca-Cola… was their logo the first thing that came into your head? That is because they spend a ridiculous amount of money on branding and brand recognition which ranks them at #4 most powerful brand in the world.
So, if we scale this down a little… you need a logo that is distinctive and unique to your company. It should be visible on all publications and correspondence so your customers can easily identify who it belongs to.
Would you want a poor quality logo design that has been made in Microsoft Word to represent your company?
Leave it to the professionals! We at The Online Marketing Co. offer high quality logo design for an affordable price. When designing logos, we take into consideration:
- The impact different colours have on people
- Distinctive characteristics unique to your business
- Logo layout and structure
- Clarity and quality
- Relevance to the business
- Competition appearance
- Client preferences
- Usability, specifically related to background contrasts
We can guarantee satisfaction as we offer unlimited revisions to the logo design work until you are completely happy with the end result. Read more about our logo design services.
Get in touch with The Online Marketing Co. if you would like to chat about our professional logo design services. We can offer some free advice to help you make the right decisions when it comes to business!