Search engine optimisation is one of the most common forms of online marketing available, it is also one of the fastest changing. Google and other search engines (Bing, Yahoo, etc…) are constantly changing their algorithms to improve the user experience and wipe out the ‘cowboys’ in the online industry. We’ll come back to this.
First of all, to make things clear, search engine optimisation SEO is a long term online marketing strategy. It’s based on working with your website and server, to optimise your content, the way it’s laid out, delivered and received by the wide range of internet users out there.
It’s been labelled as a long term strategy as the results from a properly managed strategy can take up to 6 months to show, but will last a very long time. Search engine optimisation (SEO) takes a long time as a lot of the work is based on developing a ‘digital relationship’ with the search engines (Google, Bing, Yahoo, etc…). Proving to them that you’re a business that customers can trust, that you keep up with the times, you cater for everyone and your content is better than that of your competitors.
So, why does Search Engine Optimisation SEO move so fast?
Well, as we mentioned above, constantly developing algorithms will wipe out the ‘cowboys’, ‘the fakes’, anyone who runs an illegitimate business. Without diving into the dark web too much, there are people out their that use ‘black hat’ search engine optimisation SEO techniques. Techniques that are developed to fool Google, satisfy Google’s algorithm criteria to secure a top spot on the search page with false content.
Spam emails are perfect examples of this. Have you ever received an email from someone guaranteeing to get you to page 1 on Google or you’ll get your money back? Classic black hat SEO. Sure, you’ll be at the top for a little while, then when Google pickup on the tricks, your site will become blacklisted and you’ll struggle to get any traffic whatsoever.
What does TOMC do differently?
We only provide ‘white hat’ search engine optimisation. Legitimate techniques that are more permanent and will never discredit your website or domain’s reputation. We have a very impressive track record of results that we’ve manage to deliver to our customers, on a long term basis, getting them where they want to be on the search engines and keeping them there.
Our search engine optimisation packages include a whole range of services, include keyword density optimisation, technical performance / server performance, user experience, creating a more fluid journey, working on reducing bounce rates, internal and external back linking, the list goes on!