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Drive better results from social media with…

Social Media Marketing – SMM

Social Media Marketing is a great way to spread the word about your business, products and services. There is no denying that social media has made it far too easy to contact pretty much anyone we want, at anytime of the day, for whatever reasons. So, why not use this to your advantage with a well structured social media marketing strategy?

Social media platforms, like Facebook and Instagram, know a great deal about us, probably more than some of our closest friends. They know where we live, where we work, where we like to hang out during our spare time, the types of restaurants we tag ourselves in, the communities and groups we like to follow, our purchase habits and the list goes on. That’s right, big brother is watching!

Why is this relevant?

Well, you might not know, but social media platforms, like Facebook and Instagram use this data in algorithms to personally tailor the information that they show you, natural and sponsored content (business ads). In fact, we can guarantee that if you and a friend both opened your Facebook account and scrolled down the news feed, you would see a different set of sponsored ads.

What do social media platforms do this?

Two reasons, the first is to keep the user interested. If your news feed was filled with rubbish, boring, irrelevant information every time you opened the app, would you continue using it? Or, would you move on to another platform that has better content? Of course you would.

The other reason is to generate a revenue from businesses looking to advertise on their platform, with social marketing marketing campaigns. The more sales a business makes through social media advertising; the more money they will put back into the platform for more advertising. After all, if you’re getting a high return on investment (ROI), why not increase your investment.

So, what’s involved with Social Media Marketing?

Actually, a lot. We hear the same story, day after day, “I’ve tried boosting my posts but it’s not working’”. Although boosting posts is a form of advertising, it barely skims the surface of the advertising potential.

Our social media marketing packages are run from dedicated business platforms, with a whole range of functionality. Social media marketing business accounts allow us to target a lot more specifically, super specific in fact. For example, if we want, we could target:

‘30 year old, self employed, women, with a degree in the medical industry, living Manchester, in a property with an overall income of £50,000+, who owns a pug, listens to rock music, visited this page of our website, for over 5 minutes, within the last 3 days using a iPhone X.’

That’s just a one example! With tools as powerful as this, you can see how we’re able to minimise ad spend on people that just won’t convert.

Social Media Marketing Management SMM

Why choose TOMC?

The Online Marketing Co. Account Manager

Lets get acquainted.

All TOMC customers will have direct contact with their very own account manager, who will be just as passionate about your business as you are.

You're more than a number...


There are huge benefits in running certain combinations of marketing services.
Speak to our specialists about our complete marketing packages.

Are you ready for us to start your Social Media Marketing (SMM) Package?

Contact a specialist who will get the ball rolling.


Unsure about something? Try reading our…

Frequently asked Social Media Marketing (SMM) Questions.

We’re very transparent about the rates we charge.

In most cases, The Online Marketing Co. take 20% of the complete social media marketing budget as social media ads account management fee.  This is based on all platforms (Facebook, Instagram, Twitter, Linkin, etc…). However, there is a minimum budget level £500 per month (including the ad spend and our fee) due to the amount of work that is involved with managing the account. Our fee is negotiable for customer with a budget of £5,000+ per month.

That all depends how much business you’re looking for.

People often wonder how much their social media ads is going to cost them, when in reality, it’s completely up to them.

Most social media advertising systems will generate a price either per click or per impression, based on search popularity, competition levels, time of the day, day of the week, audience demographic and so on… Therefore, the higher your budget, the more clicks/impressions you will get. For example:

‘If £10 spend delivered 1,000 impressions, £100 would return 10,000 impressions’

Our job is to find the audiences that convert and target them using the least budget possible. Eliminating the ‘deadwood’ if you like.

You will only be charge for what is used.

TOMC requires monthly payments in advance for social media marketing, however that does not mean you will spend everything. Any left over credit will be carried over to the next month, meaning either:

  • Your payment will be less, or;
  • We can reallocate and create more Social Media Ads.

It’s completely up to you.

Yes, of course. You’re in control.

If you feel that you have too much work coming in, we can lowest the spend a touch. Vice versa, if you’re looking for more work in a certain month, we can turn up the heat. We’re really flexible.

For example, many eCommerce businesses (online shops) like to increase their budget around certain occasions, such as Christmas, Valentines Day, Black Friday, Cyber Monday, and so on.

We can get your ads delivering and audience growing overnight!

In theory, we can have your social media overnight with the right social media campaigns. Upon signup to our SMM package, your account manager will build the campaigns and ads, then send off for approval. Ads are usually approved within a few hours, then we’re away.

That all depends on how much access you currently have.

If your current marketing provider has given you full access to the Social Media Ad accounts, we are able to access and optimise you current campaigns as we see fit. If you don’t have access, we can create new accounts in no time!

In most cases, we’ll create you a new account anyway. This is usually because accounts that have created by third parties / other companies are of a poor quality (likely reason you’re looking to move to us).

We would never share access of an account with another marketing company for privacy and liability purposes.

Yes, we would never deliver fake or bought followers!

The techniques we use to grow social media account followers are completely natural, authentic and based on tactical, logical marketing techniques.

Obviously, we’re unable to divulge all of our secrets, however our methods involve engaging with audiences that show an interest in your competition, similar complementing industries and local organisations. This ensures that the audience we acquire are either:

  • Local to your business (for face to face businesses), or;
  • Have a direct interest in your products and services (online businesses)

Yes, as long as we keep within laws and regulations.

Retargeting through social media ads requires data collection using pixels / cookies.  This is perfectly acceptable, providing the customer knows what information you are collecting, who has access to it, how it is stored and what you will be using it for. Failure to inform the visitor would be a breach of the dreaded GDPR regulations.

This might seem a little overwhelming, but we would never run a package that could land you in the hot water. Our specialist are here to ensure all policies are adhered to and all processes are above board.  It’s all in a days work for us.

Yes, we can if you need us to.

We’re able to post content to your social media channels (statuses, events, images, videos, etc…), however, your account manager would need a lot more information about your business, products and services.

We usually advise keeping content posting in house, purely because no one else will understand you business like you do.  Sure, we can get you in front the right audiences and guide you on content style, however talking to people about your services is another level again.

If you’re looking for social media content marketing, get in touch and we can begin to map out the strategy in full.

You’re free to come and go as you please.

We’re results driven and like to think our customers have packages with us through choice. For this reason, all of our Social Media Marketing packages roll on a monthly basis.

We pretty sure that you will be with us for longer though.

Speak to a specialist who will get the ball rolling.

Our specialists will gather information about your business, typical and ideal customers, your sales process and products. They will then be able to use this information to produce a social media marketing strategy and a forecast of search volume, price range, competition level and how successful social media marketing will be for your business. Hit the button below and let’s get started.


Not found the answer you were looking for? Contact a specialist.


Our customers love our SMM work, here are a few…

Customer testimonials.

Thanks to The Online Marketing Co., my shop is no longer just a Facebook business. We have a website that gets great hits from Google and we’re currently working with the guys to get our mobile app up and running. Can’t thank them enough.

R. Daniels

We moved over from our old web designer because we weren’t getting any sales online. Sean and his team made the transfer over really easy and we’re much happier working with The Online Marketing Co. Highly recommend.

C. Peterson

I struggled to find a company that would take my project on. The Online Marketing Co. were able to build our website with multi level staff access for my team based around the world. Not too expensive either!

R.H. Ali

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