Social Media Marketing is a great way to spread the word about your business, products and services. There is no denying that social media has made it far too easy to contact pretty much anyone we want, at anytime of the day, for whatever reasons. So, why not use this to your advantage with a well structured social media marketing strategy?
Social media platforms, like Facebook and Instagram, know a great deal about us, probably more than some of our closest friends. They know where we live, where we work, where we like to hang out during our spare time, the types of restaurants we tag ourselves in, the communities and groups we like to follow, our purchase habits and the list goes on. That’s right, big brother is watching!
Why is this relevant?
Well, you might not know, but social media platforms, like Facebook and Instagram use this data in algorithms to personally tailor the information that they show you, natural and sponsored content (business ads). In fact, we can guarantee that if you and a friend both opened your Facebook account and scrolled down the news feed, you would see a different set of sponsored ads.
What do social media platforms do this?
Two reasons, the first is to keep the user interested. If your news feed was filled with rubbish, boring, irrelevant information every time you opened the app, would you continue using it? Or, would you move on to another platform that has better content? Of course you would.
The other reason is to generate a revenue from businesses looking to advertise on their platform, with social marketing marketing campaigns. The more sales a business makes through social media advertising; the more money they will put back into the platform for more advertising. After all, if you’re getting a high return on investment (ROI), why not increase your investment.
So, what’s involved with Social Media Marketing?
Actually, a lot. We hear the same story, day after day, “I’ve tried boosting my posts but it’s not working’”. Although boosting posts is a form of advertising, it barely skims the surface of the advertising potential.
Our social media marketing packages are run from dedicated business platforms, with a whole range of functionality. Social media marketing business accounts allow us to target a lot more specifically, super specific in fact. For example, if we want, we could target:
‘30 year old, self employed, women, with a degree in the medical industry, living Manchester, in a property with an overall income of £50,000+, who owns a pug, listens to rock music, visited this page of our website, for over 5 minutes, within the last 3 days using a iPhone X.’
That’s just a one example! With tools as powerful as this, you can see how we’re able to minimise ad spend on people that just won’t convert.