They contacted you or purchased in the past, right? So what’s to stop them purchasing again? There are far too many customers out there that have a fantastic database of contacts that just doesn’t get used properly with a well managed email marketing strategy.
If you’re a genuine business, offer genuine, good quality products at a decent value, then there is nothing stopping you from reselling your products and services over and over again. Think about it, if you have the customer’s details, you’re already on the front foot. Well ahead of the competition in fact. They know you. They trust you.
Email marketing can be as simple or sophisticated as you require. This could involve sending a monthly newsletter to your whole database, informing them about new products, offers and deals, or it could be a fully fledged email marketing strategy, including:
- Automatic up-sell / cross-sell email marketing campaigns: Informing customers about their previous purchases and tagging on “You might also like…” information.
- Automatic occasion email marketing campaigns: Greeting your audience on their Birthday, Christmas, Easter, Valentines Day, their dog’s birthday if you must! Why not offer them some kind of deal as an incentive to re-purchase?
- Loyalty reward automated email marketing campaigns: Let your customers know how much they mean to you by giving them reward points as and when they purchase. Let them know what they can do / buy with their points.
- Abandoned cart email marketing campaigns (ecommerce): If a customer adds products / services to the cart on your website, but doesn’t checkout, save their basket and email them to push for that conversion.
- Product / service referral incentive email marketing campaigns: If they’ve bought from you before, tell them to refer you to their friends and family. Offer them (or their friends) a reward for doing so. If they were happy with your product / service, why wouldn’t they?
Is email marketing still allowed?
I know a lot of people are already thinking “I thought GDPR put a stop to all this”. Not at all. GDPR put a stop to the misuse of user data, which quite frankly, we agree with! There is nothing worse than having to delete 1001 emails from your inbox on a Monday morning, trying to get to the important stuff. We don’t condone misuse of data (email addresses), nor do we agree with purchasing mass data lists. There are far more ethical ways to go about email marketing.
So, to make it clear. As long as you are emailing the customer about products and services they have shown an interest in / purchased, you’re fine to use the data. As long as the customer has formally opted in to your newsletter (and you have the consent on file), you’re fine to send them your news.
We also have a ton of clever ways to entice your audience to give you their details (and consent) which makes email marketing a fair game. We’re able to ensure your information is clear, informing the customers what they’re signing up to, and most importantly, keeping a record.
Still in the dark? Get in touch with one of our email marketing specialist who will be able to provide answers, based on your exact circumstances.