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Drive better results from social media with…
Social Media Marketing – SMM
Social Media Marketing is a great way to spread the word about your business, products and services. There is no denying that social media has made it far too easy to contact pretty much anyone we want, at anytime of the day, for whatever reasons. So, why not use this to your advantage with a well structured social media marketing strategy?
Social media platforms, like Facebook and Instagram, know a great deal about us, probably more than some of our closest friends. They know where we live, where we work, where we like to hang out during our spare time, the types of restaurants we tag ourselves in, the communities and groups we like to follow, our purchase habits and the list goes on. That’s right, big brother is watching!
Why is this relevant?
Well, you might not know, but social media platforms, like Facebook and Instagram use this data in algorithms to personally tailor the information that they show you, natural and sponsored content (business ads). In fact, we can guarantee that if you and a friend both opened your Facebook account and scrolled down the news feed, you would see a different set of sponsored ads.
What do social media platforms do this?
Two reasons, the first is to keep the user interested. If your news feed was filled with rubbish, boring, irrelevant information every time you opened the app, would you continue using it? Or, would you move on to another platform that has better content? Of course you would.
The other reason is to generate a revenue from businesses looking to advertise on their platform, with social marketing marketing campaigns. The more sales a business makes through social media advertising; the more money they will put back into the platform for more advertising. After all, if you’re getting a high return on investment (ROI), why not increase your investment.
So, what’s involved with Social Media Marketing?
Actually, a lot. We hear the same story, day after day, “I’ve tried boosting my posts but it’s not working’”. Although boosting posts is a form of advertising, it barely skims the surface of the advertising potential.
Our social media marketing packages are run from dedicated business platforms, with a whole range of functionality. Social media marketing business accounts allow us to target a lot more specifically, super specific in fact. For example, if we want, we could target:
‘30 year old, self employed, women, with a degree in the medical industry, living Manchester, in a property with an overall income of £50,000+, who owns a pug, listens to rock music, visited this page of our website, for over 5 minutes, within the last 3 days using a iPhone X.’
That’s just a one example! With tools as powerful as this, you can see how we’re able to minimise ad spend on people that just won’t convert.
Why choose TOMC?
Lets get acquainted.
All TOMC customers will have direct contact with their very own account manager, who will be just as passionate about your business as you are.You're more than a number...
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There are huge benefits in running certain combinations of marketing services. |
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Aggressive GrowthRapidly grow your social media following by up to 5,000 new local, relevant followers per month with our exclusive UK leading, social media growth packages. |
Niche TargetingWe are able to manipulate the ad campaigns to only target audiences that are most likely to convert into leads and sales, preserving the marketing budget. |
Conversion TrackingTracking your website visitor's behaviour is paramount to optimising any ad account. This allows us to see who converts, when they convert and based on what content. |
Are you ready for us to start your Social Media Marketing (SMM) Package?
Contact a specialist who will get the ball rolling.
Unsure about something? Try reading our…
Frequently asked Social Media Marketing (SMM) Questions.
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Our customers love our SMM work, here are a few…
Customer testimonials.
Thanks to The Online Marketing Co., my shop is no longer just a Facebook business. We have a website that gets great hits from Google and we’re currently working with the guys to get our mobile app up and running. Can’t thank them enough.
We moved over from our old web designer because we weren’t getting any sales online. Sean and his team made the transfer over really easy and we’re much happier working with The Online Marketing Co. Highly recommend.
I struggled to find a company that would take my project on. The Online Marketing Co. were able to build our website with multi level staff access for my team based around the world. Not too expensive either!